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Posts Tagged ‘spin’

Never Let the Facts….

Monday, September 21st, 2009

Bill Ralston blogs;

Your entire faith in the veracity of the media can be destroyed any time you read a news story when you, yourself, have some inside knowledge of the true facts.

I spotted two news items this week that bore no relationship to the reality of the issue in question and they were either blatant “beat ups” after a long internal discussion between the reporter and their typewriters (ok, computers) or the reporters were dumb enough to be sucked in by the PR spin of someone with a vested interest.

Fantasy Story One: In the NZ Herald John Drinnan breathlessly reports, “Henry Poised for Bigger Role at 7pm”.

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DOCTORING THE NEWS

Tuesday, September 15th, 2009

Bill Ralston Blogs:

It’s taken the mainstream media long enough to wake up to the fact it has been cleverly duped by an extraordinary guerrilla PR campaign.

Well, some in the media are now waking up to what bloggers like Cactus Kate and Gotcha’s Whaleoil were warning about days ago.

Exceltium is a savvy PR company run by Matthew Hooten and it seems it has waged an extraordinarily effective campaign on behalf of their client Diagnostic Medlab Ltd (DML) against their competitor Labtests NZ Ltd.

Labtests recently took over the lucrative contract to provide services to Auckland’s District Health Board and the loser, DML, has been screaming like a stuck pig.

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