Bill Ralston Blogs:
It’s taken the mainstream media long enough to wake up to the fact it has been cleverly duped by an extraordinary guerrilla PR campaign.
Well, some in the media are now waking up to what bloggers like Cactus Kate and Gotcha’s Whaleoil were warning about days ago.
Exceltium is a savvy PR company run by Matthew Hooten and it seems it has waged an extraordinarily effective campaign on behalf of their client Diagnostic Medlab Ltd (DML) against their competitor Labtests NZ Ltd.
Labtests recently took over the lucrative contract to provide services to Auckland’s District Health Board and the loser, DML, has been screaming like a stuck pig.
