” It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. ” – Business magnate, Warren Buffett
Modern media coverage can ruin your business when a crisis strikes unless you handle the situation in a strategic manner. Conflict lies at the heart of all good news stories and it is vital that you get your position into the marketplace, quickly, clearly and effectively.
If you don’t spell out your position your opponents and competitors will do it for you – that is the danger.
Critical media coverage can quickly erode your brand and undermine the most expensive marketing campaign. It is crucial that you have a fast “ready response” available to you.
In non-crisis situations effective media management of news stories can enhance your brand and your reputation. Positive media coverage is an invaluable asset to your business.
Deadline Ltd has a number of media management training modules to prepare you for this situation and we also have a team available to help you manage your media coverage better.