MAKING MEDIA WORK
It’s Not About Spin But Ensuring You Deliver Your Message Well
It is everyone’s greatest fear. You are a senior executive, owner, proprietor or major stakeholder in an enterprise that is suddenly in the glare of the media spotlight.
You have a positive case to make but competitors or opponents are injecting their own negative messages into a brewing storm of “bad” news.
- How do you make yourself heard clearly?
- How do you best protect your interests?
- How do you present yourself and your story in a way that will prevail?
This is not about subverting the media, applying ‘spin’ or hiding embarrassing facts. It is about ensuring you get fair and accurate coverage, that you deliver your message in a professional, efficient and effective manner so as to achieve the best story possible.
A few bad editorial column inches or mere few minutes on air can undo hundreds of thousands of dollars worth of marketing and inflict irreparable reputational damage to your enterprise.
You are the face and brand of your venture and it is vital that you possess the skills to represent it to stakeholders and the public.
Janet ensures clients strategise responses that get to the heart of the issues they face which means they produce the best possible responses in the media.
In times of trouble, her role is to help you extract the maximum benefit through strong responses and effective media appearances.
Janet Wilson heads the consultancy group and other media professionals provide support as required.
What’s On Offer?
Introductory Media Training
There are several packages available including either a full day or a four-hour training session for newsmakers who lack experience in dealing with journalists and interviewers. Designed for groups of up to four people, it aims to improve presentation skills, give participants experience in handling radio and television news and current affairs interviews, and improve their ability to get their message across.Clients learn about how the media thinks, why it goes for the stories it does. They are taught how to prepare for in-the-field and studio interviews for TV news and current affairs as well as radio and print. They are taken through a series of scenarios that relate to their industry and many of which are based on real media events. Sessions are usually conducted in a professional television studio or on site with the client and participants receive VHS/DVD copies of their interviews for further analysis.One-off media training, can also be developed, designed to suit a client’s individual needs.
Advanced Media Training
One-on-one training is available for more experienced clients. Concentrating on honing interview skills, especially in extended studio interview formats (e.g. Close Up, Campbell Live, Agenda and Morning Report). Janet and other relevant consultants will also provide detailed feedback on interviews and stories in which its clients have participated.
Individual Issue Management Advice and Support
24/7 consultancy services are available, at short notice, for breaking news stories and interviews where clients need to quickly practice and rehearse their responses to particular events. Designed to fully cover the range of question lines that may eventuate, this enables clients to formulate more “bullet-proof’ responses, target messages and prevent inadvertent disclosures that may damage a client’s position. It ensures interviewees do not enter a highly charged media debate or interview situation “cold”, that they have had the opportunity to warm up and thoroughly examine the issue under discussion for any hidden pitfalls while, at the same time, preparing highly focused responses that answer the hard questions.
Media Strategy Development
Coming in on a new or developing venture Janet assists clients in developing strategies to capture maximum media attention and controlled delivery for carefully tailored key messages. Presentation training for live audiences as well speech preparation and speech writing are also some additional areas where assistance can be actively provided.