Deadline Ltd is a New Zealand based communications company specialising in media strategies, training, crisis and reputational management. Deadline has been operating behind the scenes in these fields for the last decade and it offers clients a pragmatic, strategic, hands-on approach.

The company’s client list includes a wide range of entities, including large private sector corporations, local government authorities and central government agencies.

It is owned and operated by two former journalists, Bill Ralston and Janet Wilson, who each have more than 30 years experience in TV, radio and print.

Janet and Bill maintain strong relationships with key business and government figures. They also have close contacts with key media in television, radio, print and online.

Services include media strategies for everything from issues and reputation management to targeted information campaigns aimed at decision makers, key influencers and the wider public on political and social matters affecting clients.

Crisis management techniques and reputational management strategies also form a large part of the Deadline operations. We provide 24/7 support when a crisis strikes.

While based in Auckland, the directors are regularly in Wellington, and service clients nationwide.

Deadline operates confidentially and offers a range of media support services.




Janet Wilson

Janet Wilson has more than thirty years experience in news and current affairs as a reporter, presenter and producer in print, radio and television. In the last several years Janet has run her own media advice company, Deadline Ltd.

Deadline Ltd provides strategic media planning, media training, crisis communications management and ongoing media advice for a variety of New Zealand corporate and private sector interests.

Janet Wilson heads the consultancy group and other media professionals provide support as required. Her skill-set includes writing, research, voice work, film direction and production as well as strategic planning.

Janet has more than thirty years experience in news and current affairs in New Zealand, Australia and the United Kingdom as a reporter, presenter and producer in print, radio and television. For several years she has specialised in regularly providing media advice and on-camera training to a select group of commercial clients.

Deadline operates confidentially and offers a range of media support services.

Early Career

Most of the first 14 years of Janet’s career in journalism were spent in Australia, working for the Brisbane Courier Mail, Channel Ten, Channel 7, the Nine Network and the ABC as a reporter and news presenter.

After a period in London working as a producer with World Television News (WTN, now APTN) covering stories such as the fall of the Berlin Wall, the assassination of the Ceaucescu regime in Romania and Nelson Mandela’s release from prison, Janet returned to New Zealand.

For the first half of the 1990’s Janet presented TV3’s Nightline before moving on to present and report on such TVNZ programmes as Made In New Zealand, Assignment, and 60 Minutes.

She went on to present the consumer programme Target on TV3 before moving off-screen, making documentaries, anchoring a radio programme, producing Eye to Eye with Willy Jackson and then moving back to TVNZ as a producer on the current affairs programmes Sunday and Close Up.

Since leaving TVNZ in May 2007, Janet has built up Deadline Ltd to service a wide range of public and private sector clients, including both central and local government as well as several large publicly listed companies.


Bill Ralston

Bill Ralston also has more than thirty years experience in news and current affairs before joining Deadline Ltd as a director. He has wide experience in television, print and radio broadcasting.

Bill has a degree in Political Studies and History. He joined TVNZ in 1979 as a journalist and first worked in Auckland, Christchurch and Wellington. In the capital he was a political correspondent for ONE News covering the last years of the Muldoon government and the turbulent times of the following Labour Government under David Lange, Geoffrey Palmer and Mike Moore. During this time he travelled extensively providing foreign coverage from Asia, Africa and the Pacific.

After a period with the TVNZ Frontline current affairs programme he joined TV3 in 1989 as its political editor. He fronted his own political discussion programme The Ralston Group for several years.

In the late 1990’s Bill became editor of Auckland’s Metro magazine and also had his own morning radio programme on Radio Pacific.

In 2003 Bill was appointed Head of News and Current Affairs at TVNZ, a position he held until 2007. He returned for a while to Radio Live and wrote columns for several newspapers and websites and fronted election programmes for Sky TV as well as writing a regular weekly column for the NZ Listener.

He is now a director with Deadline Ltd, providing media training, issues and crisis management advice and strategic media plans for both public and private sector clients.