Comments on: Trust Me, I’m from the Media http://www.janetwilson.co.nz/2009/10/trust-me-im-from-the-media/ Janet provides media training and media strategies, crisis communications management and ongoing media advice Tue, 31 Jan 2012 21:04:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: A Bit Casual http://www.janetwilson.co.nz/2009/10/trust-me-im-from-the-media/comment-page-1/#comment-117 A Bit Casual Fri, 09 Oct 2009 20:46:02 +0000 http://www.janetwilson.co.nz/?p=252#comment-117 We have an environment where news is seen by media owners as an arm of sales. The only things that get on TV are those at which it's economical to point a camera. These constraints on the imagination budget make news outlets easy pickings for a good PR operator with an attractive press release. I'm sure that people can feel the difference between a news story and a PR exercise. In Skills Shortage New Zealand, marketing and PR has become obvious and distasteful all through every media organisation. Even National Radio suffers from it. No matter how soft the sell, it's still a sell and makes those complicit seem less than trust-worthy. This lack of general trust will naturally translate into a jaundiced reception on the part of the public news consumers. Compounding this unfavourable situation is the fact that competing commercial interests will use whatever news organs that they have colonised or created to destabilise public trust in the media outlets of their competitors. Is it any surprise that, having lain down with dogs, the news media now gets up with fleas? And you're blogging about this on a media management website. Is this just a temporary thing? We have an environment where news is seen by media owners as an arm of sales. The only things that get on TV are those at which it’s economical to point a camera. These constraints on the imagination budget make news outlets easy pickings for a good PR operator with an attractive press release.

I’m sure that people can feel the difference between a news story and a PR exercise. In Skills Shortage New Zealand, marketing and PR has become obvious and distasteful all through every media organisation. Even National Radio suffers from it.

No matter how soft the sell, it’s still a sell and makes those complicit seem less than trust-worthy. This lack of general trust will naturally translate into a jaundiced reception on the part of the public news consumers.

Compounding this unfavourable situation is the fact that competing commercial interests will use whatever news organs that they have colonised or created to destabilise public trust in the media outlets of their competitors.

Is it any surprise that, having lain down with dogs, the news media now gets up with fleas?

And you’re blogging about this on a media management website. Is this just a temporary thing?

]]> By: Unsurprised, new research shows trust in media at new low « Life and Politics http://www.janetwilson.co.nz/2009/10/trust-me-im-from-the-media/comment-page-1/#comment-113 Unsurprised, new research shows trust in media at new low « Life and Politics Thu, 08 Oct 2009 19:40:55 +0000 http://www.janetwilson.co.nz/?p=252#comment-113 [...] Unlike the others, Bill calls this “really worrying news for the mainstream media”.  He reckon’s people are becoming sceptical of the press because of the well publicised downsizing of newsroom staff – with less journalists and less sub editors they’re likely to make more mistakes he says.  I’d say he’s on the money. (he’s also blogged on it here). [...] [...] Unlike the others, Bill calls this “really worrying news for the mainstream media”.  He reckon’s people are becoming sceptical of the press because of the well publicised downsizing of newsroom staff – with less journalists and less sub editors they’re likely to make more mistakes he says.  I’d say he’s on the money. (he’s also blogged on it here). [...]

]]> By: Poneke http://www.janetwilson.co.nz/2009/10/trust-me-im-from-the-media/comment-page-1/#comment-110 Poneke Thu, 08 Oct 2009 02:46:36 +0000 http://www.janetwilson.co.nz/?p=252#comment-110 Bill, Bill, Bill. You have done more in your illustrious career in television and Metro to dumb down and utterly trivialise the media than almost any other journalist I know. Pot. Kettle. Black. Boot. Foot. Bill, Bill, Bill. You have done more in your illustrious career in television and Metro to dumb down and utterly trivialise the media than almost any other journalist I know.

Pot.

Kettle.

Black.

Boot.

Foot.

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